RnD Building and Remodeling, LLC — From DIY Wix to a Custom, Client-Friendly Website

Client: RnD Building and Remodeling, LLC
Industry: Residential Remodeling & Construction
Project Scope: Full Website Rebuild for Professionalism, Usability & Longevity

Background

RnD Building and Remodeling started with a self-managed Wix website, originally built by a family member — the son’s wife. It was a simple single-pager that lacked structure, clarity, and didn’t showcase any of the high-quality work RnD had completed over the years. When I first connected with them, the goal was to build something better — but the project stalled due to delays in content delivery.

Eventually, the son’s wife gave the Wix site a second pass. While it was a visual improvement over the original, it still lacked the fundamentals needed to grow and convert leads. More importantly, it still didn’t reflect the professionalism or experience that RnD brought to their clients.

Challenges with the Wix Site

• Minimal content — no details on past jobs, services, or process
• No call-to-actions or lead generation strategy
• No analytics or insight into how visitors were using the site
• DIY aesthetic that didn't match the quality of their craftsmanship

📂 View the original archived site

The Solution

I rebuilt the site from the ground up — not in WordPress, but in a platform that would be easy for the RnD team to manage themselves going forward. The goal was to deliver something clean, professional, and functional — without requiring a developer for every little update.

Key Upgrades:

• Strategic homepage layout with clear, immediate call-to-actions
• Dedicated portfolio section to showcase completed remodels and builds
• Google Analytics integration to track traffic and engagement
• Clean, mobile-friendly design that reflects their professionalism
• Built-in scalability for future pages or service expansions

🖥️ Visit the live site

Why It Worked

By moving away from the limitations of Wix and focusing on usability, the new site positions RnD for long-term growth — and hands them the keys. It’s easy to maintain, tells a much clearer story about who they are, and helps convert visitors into leads.

This wasn’t just a design upgrade — it was a strategic rebuild with the client’s independence in mind.