Case Study: Building Prime Drywall a Custom Website in Just 12 Days
From an Outdated Web Presence to a Project-Focused Website Built to Sell Their Work
Prime Drywall needed a website that better reflected the caliber of construction work the company was already producing throughout South Florida. The goal wasn’t to build an oversized website with dozens of pages. It was to create a clean, custom one-page website that could quickly establish credibility, showcase completed projects, explain the company’s capabilities, and turn visitors into potential customers.
Axons Agency designed, developed, revised, and launched the new website in just 12 days for $2,000.
The Client
Prime Drywall is a South Florida construction company specializing in residential and commercial work. Its services include metal framing, insulation, drywall installation and finishing, and related interior construction services. The company is led by Brandon Graff, who brings more than 15 years of construction-industry experience.
The company already had something extremely valuable to work with: a strong portfolio of completed projects.
What it needed was a website capable of presenting that work properly.
The Challenge
Prime Drywall's previous website provided basic information about the company, its services, and contact information, but it didn't fully communicate the depth of the company's portfolio or create the polished presentation expected from a contractor working on high-end residential and commercial projects.
Rather than simply redesigning what was already there, the objective was to rethink how a potential customer experiences Prime Drywall online.
We wanted someone visiting the site to quickly understand three things:
What does Prime Drywall do? Can they handle the type of project I'm planning? And can I see proof of the quality of their work?
That made the portfolio one of the most important parts of the project.
The Solution: A Custom One-Page Website
Instead of spreading the company's information across numerous pages, we built a custom one-page website that allows visitors to move naturally from the company's positioning and services into its project portfolio, company story, reasons to choose Prime Drywall, and ultimately a clear call to action.
The website was designed around Prime Drywall's actual brand and actual work rather than forcing the company into a generic contractor template.
The project included:
- Custom one-page website design and development
- Mobile-responsive layout
- Commercial and luxury residential project portfolios
- Individual project presentations and photo galleries
- Metal Framing, Drywall Installation, Taping & Finishing, Acoustical Ceilings & FRP, and Interior & Exterior Painting service content
- Company and "Why Choose Us" sections
- Calls to action throughout the website
- Click-to-call functionality
- Contact/lead-generation functionality
- Custom branding, typography, colors, and imagery
- Domain launch and website deployment
Turning Completed Work Into Marketing Assets
One of the biggest opportunities was Prime Drywall's existing body of work.
Rather than showing visitors a handful of generic construction images, we organized completed work into a portfolio that allows prospective customers to see the type and quality of projects associated with the company.
That included commercial work as well as luxury residential projects throughout South Florida.
Individual projects could feature multiple photographs and project-specific information, turning previous construction work into something that continues marketing Prime Drywall long after the project itself has been completed.
This is particularly important for contractors because the work itself is often the strongest sales material they have.
A Collaborative 12-Day Build
The website wasn't simply delivered to Prime Drywall and considered finished.
Brandon reviewed the site throughout the process and provided feedback on project names, locations, company information, services, licensing information, imagery, portfolio presentation, and other details.
Those revisions were incorporated as the site developed.
That collaborative process allowed us to go from development to revisions to a live website in only 12 days.
Project Investment: $2,000
Turnaround: 12 Days
Website Type: Custom One-Page Contractor Website
The result demonstrates that a custom contractor website doesn't necessarily require months of development or a massive budget.
With a focused scope, strong project photography, clear communication, and an efficient approval process, we were able to build Prime Drywall a professional website centered around the information prospective customers actually need.
The Result
Prime Drywall now has a website designed to function as more than an online business card.
It provides the company with a centralized place to showcase its work, explain its services, establish credibility, and give prospective clients a straightforward way to make contact.
More importantly, the website gives Prime Drywall a digital presence that better matches the quality of the projects the company is pursuing.
For Axons Agency, this project is also a good example of our approach to contractor websites: use the contractor's real projects, real experience, and real strengths to build the marketing—not generic filler.
$2,000. One custom website. 12 days from build to launch.
That's how we helped Prime Drywall turn its project portfolio into a professional online presence built for the next stage of the business.